About the Role

We're looking for a Creative Strategist to lead the ideation and testing of ad concepts across our client portfolio. You'll sit at the intersection of data and creativity — using performance insights to develop angles, briefs, and concepts that consistently outperform the control.

Responsibilities

• Develop creative strategy and angle development for new and existing client accounts

• Write detailed creative briefs for video editors, UGC creators, and copywriters

• Analyze creative performance data and identify patterns in what's working

• Lead creative reviews and provide clear, actionable feedback

• Stay current with platform trends, competitor creative, and consumer behavior

Requirements

• 3+ years in a creative strategy or performance creative role within a paid social environment

• Strong understanding of direct-response creative principles

• Proven ability to develop creative concepts that perform at scale

• Excellent briefing and communication skills

• Comfortable using data to drive creative decisions without losing the instinct for great ideas